Premier Inn picks MG OMD for media

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

Premier Inn: Manning Gottlieb OMD will handle media for the hotel chain
Premier Inn: Manning Gottlieb OMD will handle media for the hotel chain

It is understood that, although there was no formal pitch, Premier Inn asked the incumbent, ZenithOptimedia, to supply pricing information before deciding to move the account.

MG OMD will attempt to build the hotel chain, which has 620 hotels across the UK, into a well-loved brand.

Rainey Kelly Campbell Roalfe/Y&R, its creative agency, is unaffected.

Mark Fells, the marketing director for Premier Inn, said: "We need a partner who can buy very effectively, respond to the fast pace of our business and help with long-term thinking for our brand. Manning Gottlieb OMD has great strength in all those areas."

Robert Ffitch, MG OMD's managing director, said: "Premier Inn is a great brand with exciting growth plans. We are looking forward to helping them realise those targets."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Storytelling is dead. Long live story doing
Shares0
Share

1 Storytelling is dead. Long live story doing

The key question for brands looking to thrive in the 21st century is: what is our brand doing?

Just published