Premier League prepares 20th anniversary celebrations

The Barclays Premier League is to roll out a UK-focused marketing campaign to celebrate its heritage, ahead of the 20th anniversary of the launch of the league.

Premier League: entering 20th season
Premier League: entering 20th season

It is plotting a series of promotions in the latter part of the 2011/12 season, which begins this weekend.

Rather than target international fans, in countries such as China and the US, the activity is expected to focus on football supporters in the UK.

Activity will be launched in conjunction with the Premier League’s commercial partners, which include Barclays, Nike, Lucozade, Yahoo! and EA Sports.

The first set of Premier League fixtures took place on 15 August 1992. The league comprised 22 teams that had broken away from the previous top league, the First Division.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Why your iPhone is killing your creativity

Every day, the insatiable parasite that is your smartphone makes you worse at your job, writes a group creative director at Ogilvy.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More