Premier Media Partners has added to its portfolio of in-flight
magazines by winning the contract to publish the Airtours magazine
The contract, which was won in a four-way pitch, also includes Airtours’
other customer publications such as its inflight shopping catalogue.
Advertising for Hot will be overseen by Jonathan Cupper, senior sales
manager of Premier Media Partners’ inflight magazines arm, Premier Air
Aside from Hot, Cupper’s division houses the award-winning British
Airways title High Life as well as contract magazines for Virgin, Air
France, BA’s low cost airline Go and Lufthansa.
Premier Media Partners, part of the Omnicom marketing group, will
publish Hot twice a year. The publication is to have a circulation of
Helen Maher, the former editor of One Line Guide for Go, will edit the
magazine. Mark Jones, the editor of High Life, has also been brought on
board as Hot’s editorial director.
Airtours is the world’s largest provider of package holidays. The
company carries eight million passengers a year to 65 destinations in 17
Jones commented on the win: ’The days of a few articles cobbled together
with a celebrity front cover are over as far as customer magazines
Hot will be a very exciting and entertaining read and will help air
passengers start enjoying their Airtours holiday as soon as they open
the front cover.’