Premier to publish Fox Kids title

Premier Media Partners has won the contract to publish a customer magazine for the Fox Kids channel.

Premier Media Partners has won the contract to publish a customer

magazine for the Fox Kids channel.



The magazine, which will be published three times a year, will have a

one million print run with copies being given away in branches of

Woolworths.



The 36-page first issue, due out in August, will carry around eight

pages of advertising sold by independent sales house Philippa Perry

Associates.



The aim of the magazine is to increase brand awareness of the channel

and persuade children to tune in.



The title is to be edited by Maureen Rice, who has previously edited

Mizz and 19. The publisher will be Premier Symmetry managing director

Jackie Newcombe, whose past career also includes experience in youth

publishing.



As publisher of the IPC youth sector, she was responsible for titles

such as Look In and My Guy, as well as Mizz and 19.



’We both know the market, which was a great help in the pitch,’ said

Newcombe. ’We both have children in the target audience so we knew we

were on the right wavelength.’



Fox Kids’ head of marketing Allan Stenhouse said: ’Premier quickly

grasped what our magazine brand is all about and is ideally placed to

take the it on to the next stage of its development.’



Fox Kids is looking to strengthen its appeal to girls and has targeted

them with dedicated programming blocks in its spring schedule. The

channel claims the Japanese cult TV programme Sailor Moon has been

successful in promoting this strategy.



Fox Kids has also appointed Triangle Communications to oversee its

promotional activities.



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