Premier wins pitch to sell TV spots on Heathrow Express

Premier Media Partners, the publishing and sales house, has won a six-way pitch to sell the TV ad space on BAA’s Heathrow Express.

Premier Media Partners, the publishing and sales house, has won a

six-way pitch to sell the TV ad space on BAA’s Heathrow Express.



The high-speed rail link, which runs between Paddington and Heathrow

airport, has been decked out with TV screens. They will carry a mixture

of ads and programming on the 15-minute journey to and from the

airport.



’This is a great opportunity for advertisers to reach the business

traveller,’ said Caroline Warrick, Premier Media Partners’ commercial

director. ’The Heathrow Express carries five million passengers a year,

of which 62 per cent are ABs, 68 per cent are male, and 55 per cent are

travelling on business.’



Airline companies will fill 50 per cent of the slots, which air around

150 times per day. Telecommunications and computer companies will also

advertise heavily.



Warrick will oversee the business, which will be handled by commercial

manager Sandy Abbot and account manager Robin Barnes. Premier is hiring

one further sales executive for the account.



Premier currently sells the ad spots on all British Airways’ inflight

TV. It also publishes the airline’s High Life and Business Life

magazines, as well as titles for Go, Virgin, Air France and

Lufthansa.



Premier Media Partners is part of Omnicom, the global ad and marketing

group that includes TBWA, BBDO and DDB Needham.



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