Premier Media Partners, the publishing and sales house, has won a
six-way pitch to sell the TV ad space on BAA’s Heathrow Express.
The high-speed rail link, which runs between Paddington and Heathrow
airport, has been decked out with TV screens. They will carry a mixture
of ads and programming on the 15-minute journey to and from the
’This is a great opportunity for advertisers to reach the business
traveller,’ said Caroline Warrick, Premier Media Partners’ commercial
director. ’The Heathrow Express carries five million passengers a year,
of which 62 per cent are ABs, 68 per cent are male, and 55 per cent are
travelling on business.’
Airline companies will fill 50 per cent of the slots, which air around
150 times per day. Telecommunications and computer companies will also
Warrick will oversee the business, which will be handled by commercial
manager Sandy Abbot and account manager Robin Barnes. Premier is hiring
one further sales executive for the account.
Premier currently sells the ad spots on all British Airways’ inflight
TV. It also publishes the airline’s High Life and Business Life
magazines, as well as titles for Go, Virgin, Air France and
Premier Media Partners is part of Omnicom, the global ad and marketing
group that includes TBWA, BBDO and DDB Needham.