Premiere Movies On Demand 'In good. Out bad' by Goldammer

This amusing ad for Premiere's movies-on-demand service brings the idea of "one of those days" dramatically and painfully to life. A man begins his journey with the aim of hiring a video, but is thwarted by numerous obstacles and unfortunate happenings, finally getting to the store just as it closes. If only he'd stayed in and used the movies-on-demand service -- or maybe he did? Created by Goldammer and directed by Us London, it will run on a pan-European basis.