Magazine & Newspaper Design
1. The Times wraps for the Olympics, in-house, The Times
The Times attracted much praise during the London 2012 Olympic Games for this series of page wraps. The headlines and font allowed the iconic images to take centre stage. The increase in sales during the Games (some 180,000 copies) reinforced The Times’ decision to focus on print’s visual strength.
2. The City and the Storm, in-house, New York magazine
The City and the Storm issue of New York magazine offered a harrowing glimpse of Manhattan during Hurricane Sandy. The cover photograph, taken by Iwan Baan, showed one half of the island aglow and the other half plunged into darkness. Baan’s image was a perfect fit for the bigger story about the vulnerable state of the world’s most powerful city.
3. Olympic cauldron, Heatherwick Studio, LOCOG
Thomas Heatherwick’s London 2012 Olympic cauldron was arguably the most intricate and technically difficult ever created. Its ignition was watched by almost one billion people across the world and was one of the best-kept secrets of the opening ceremony. The cauldron will be remembered as one of the most iconic and ingenious attractions in the history of the Games.
4. Rain Room, Random International, Maxine & Stuart Frankel Foundation for Art
Exploring the notion of water as an increasingly scarce resource, the Rain Room invited us to consider the role played by technology in harnessing natural materials. Visitors to the Barbican’s Curve gallery could opt to stroll through the perennial downpour, with special sensors built into the structure ensuring those who participated escaped without getting drenched. A truly immersive, interactive installation.
5. Mimeisthai, Clemenger BBDO Sydney, TED
Mimeisthai is a wonderful hybrid of technology, social media and human curiosity. Clemenger BBDO installed this speech-recognition trending engine in the auditorium of Sydney’s TEDx conference. Capturing thoughts and ideas through hidden microphones installed in the auditorium, snippets of conversations were then fed into Mimeisthai with the trending topics visualised on screen.
TV & Cinema Communications
6. ‘Stadium UK’, Rainey Kelly Campbell Roalfe/Y&R, BBC
The objective of this spot was to ensure audiences appreciated the value the BBC brought to the London 2012 Olympic Games through its cross-media coverage. Showcasing a modern Britain, the animation took the Olympics to the far reaches of the UK, illustrating, quite literally, that the BBC provided a front-row seat wherever you were.
7. ‘Meet the superhumans’, 4Creative, Channel 4
Channel 4 ensured that the London 2012 Paralympic Games burst on to the world stage with this uncompromising campaign. Turning discrimination upside down, the spot tackled the disabilities the athletes had overcome before competing at the highest level. The work not only raised awareness of this elite band of competitors, it left us all in a state of awe and admiration.
8. ‘Amanda on demand’, Joy Sydney, SBS
This campaign celebrates both the diverse mix of SBS content and the wide range of emotions it evokes. It is a great ad from the director Mark Molloy, who captures each emotion in separate takes and seamlessly fuses them to create a constant thread. One of our deepest emotions, empathy, is not formed by listening to the words of others but by the look on their face. "Amanda on demand" captures this perfectly.
Writing for Design
9. Disappointments Diary 2013, Hat-trick Design, Asbury & Asbury and Hat-trick Design
The Disappointments Diary 2013 is the perfect accessory for the inner pessimist in all of us. This collaboration between Hat-trick Design and the writer Nick Asbury resulted in a pocket calendar with a grave twist. With notable births replaced with notable deaths, demoralising proverbs and contact pages for people who never call, the dark yet humorous copy has proved anything but a disappointment.
10. The wine that sold beer, Colenso BBDO, DB Breweries
This is a brilliant idea, superbly executed – a bottle of wine that has the sole purpose of promoting a brand of lager. When DB Export Dry discovered that men, in order to fit in, were ditching beer in favour of wine, Colenso BBDO dreamt up a cunning scheme to save them. For the first time in its history, DB Breweries produced a wine, with the bottle’s rear label sporting wonderful copy that advised and encouraged begrudging consumers to revert back to lager.