Press campaign: Gold Winner

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Fashion, clothing, footwear & accessories category

Title: Sorry I Spent It On Myself
Client: Harvey Nichols
Marketing manager: Anna Davidson
Agency: Adam & Eve/DDB
Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp
Creatives: Rick Brim, Dan Fisher
Creative producer: Kirsty Harris

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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