Pretty Green 'sunglasses launch' by Holler

Pretty Green, Liam Gallagher's fashion label, invited the first 50 people who bought sunglasses from the new range to take part in a photo shoot by Tom Oxley.

The images were then used to create a film to be used to promote the range. In addition, a mini-documentary will be seeded online.

The 30 sec ad piece was produced and directed by Pretty Green, while the 'making of' mini documentary was produced by Holler and directed by Charlie Lightening of Lightening Productions.