Pretty Polly 'love legs' by Beattie McGuinness Bungay

Pretty Polly's first TV and cinema campaign in six years, directed by Rankin, promotes the launch of its Love Legs cosmetics range.

The cinema ad, created by Beattie McGuiness Bungay, will break during the launch of the movie 'Sex and the City'.

It opens with a close-up of a pair of bare female legs emerging from a giant make-up compact that resembles a huge clamshell.

The woman goes on to apply Love Legs cosmetics before putting on lingerie, a dress and high heels.