Prezzo awards ad account to Isobel

Prezzo, the Italian casual dining brand, has appointed Isobel to handle its creative activity after a competitive pitch process.

Prezzo: bought by TPG Capital last year
Prezzo: bought by TPG Capital last year

The chain kicked off the pitch in September last year amid press coverage of restaurants holding on to staff tips. The process was run by AAR.

Isobel will handle all brand and communications work for Prezzo, which most recently worked with Libertine for its on-site branding.

TPG Capital acquired the chain for £300 million at the beginning of last year. Prezzo has more than 240 restaurants across the UK after opening its first site in 2000. 

Christian Poole, the marketing director at Prezzo, said: "From the start, Isobel has shown a passion for this brand that has become infectious throughout the company.

"They have strategic strength and outstanding creative credentials which should stand us in good stead to take the brand to the next level."

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More