Priceline Europe raises another $25m

Priceline.com has raised another $25m from investment company General Atlantic Partners to finance its European operations.

LONDON (Brand Republic) - Priceline.com has raised another $25m from investment company General Atlantic Partners to finance its European operations.

General Atlantic had already invested $25m in Priceline Europe, helping to launch the European website in June. The investment also involves operational and strategic support.

Priceline.com, which is a “name your own price” online retail business, is launching a major marketing campaign in the UK later this month and plans to expand into other European markets later in the year.

www.priceline.com

www.priceline.co.uk

www.gapartners.com



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).