Priceline revamps travel service

Priceline.com has revamped its online travel service in an effort to improve its offering and has appointed a special advisor for its travel products.

LONDON (Brand Republic) - Priceline.com has revamped its online travel service in an effort to improve its offering and has appointed a special advisor for its travel products.

The company, which runs a “name-your-own price” retail system, has also named Pauline Frommer, editor-in-chief of Frommers.com and contributing editor to Arthur Frommer’s Budget Travel Magazine, as a special adviser.

The enhancements to the service include a faster processing system, so that when customers make a purchase offer, most will receive a response within 15 minutes.

Flight connection times have been shortened so that the maximum connection time for a domestic flight is three hours for each half of a customer’s trip. The company has also redesigned its website to include simpler ordering instructions and a shorter order form.

Last month, the company stopped running ads featuring former Star Trek hero William Shatner, who had revealed that he never used Priceline’s services. The ads were replaced by animated spots with a voice-over by Sex and the City star Sarah Jessica Parker.

www.priceline.com



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More