'Prince Charles' laments ruined roses in Body Shop's Mother's Day spoof

The Body Shop has launched a comic take on how the royal family would spend Mother's Day in a new online campaign.

The 50-second film uses uncanny lookalikes to depict the extraordinary lengths Prince Charles will go to make the perfect bouquet for his mother, the Queen.

Using a series of hidden cameras, the heir to the throne is seen whispering to the plants, as per his reputation.

But then disaster strikes as the royal corgis make a mess on the roses. The Body Shop then comes to the rescue with the retailer’s new British Rose collection.

The film was created by Mr President and launched today on social media channels.

It was created by Thea Hamrén and Tom Bird at Mr President and directed by Alison Jackson through MindsEye.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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