Princess Charlotte's birth prompts flurry of royal baby ads

When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.

Warburtons: celebrates the birth of Princess Charlotte
Warburtons: celebrates the birth of Princess Charlotte

And this Bank Holiday weekend was no exception after the arrival of Princess Charlotte, the Duke and Duchess of Cambridge’s second child, on Saturday.

Brands including British Airways, Coca-Cola, Nissan and Warburton all got in on the act with images created for a social media audience.

There were an estimated 1.5 million tweets mentioning the royal baby between Saturday and Monday. 

British Airways



Krispy Kreme



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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