Princess Charlotte's birth prompts flurry of royal baby ads

When it comes to advertising your brand on the back of a real-time event, few opportunities come any bigger than the birth of a royal baby.

Warburtons: celebrates the birth of Princess Charlotte
Warburtons: celebrates the birth of Princess Charlotte

And this Bank Holiday weekend was no exception after the arrival of Princess Charlotte, the Duke and Duchess of Cambridge’s second child, on Saturday.

Brands including British Airways, Coca-Cola, Nissan and Warburton all got in on the act with images created for a social media audience.

There were an estimated 1.5 million tweets mentioning the royal baby between Saturday and Monday. 

British Airways

Churchill

Coca-Cola

Krispy Kreme

Nissan

Notonthehighstreet.com

Warburtons

This article was frst published on www.campaignlive.co.uk


Recommended

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More