Pringle named IPA director of marketing strategy

- Hamish Pringle, a former vice-chairman of Saatchi & Saatchi, has been confirmed as the Institute of Practitioners in Advertising's director of marketing strategy as the body steps up its drive to sell the advertising industry to Great Britain plc.

- Hamish Pringle, a former vice-chairman of Saatchi & Saatchi, has been confirmed as the Institute of Practitioners in Advertising's director of marketing strategy as the body steps up its drive to sell the advertising industry to Great Britain plc.

The role - the first of its kind at the IPA - is part of new president Rupert Howell's drive to gain greater recognition for the contribution the advertising industry makes to the UK economy.

Pringle has been caretaking the role for the past two months, during which time the IPA advertised for the role, before settling on Pringle. His contract requires him to work two days a week at the IPA until December 2000.

The rest of the week will be spent working for his own marketing consultancy, Brand Beliefs, which he set up at the beginning of the year on his departure from Saatchi & Saatchi.

Pringle said the role of marketing was essential to fulfil Howell's vision. "As an industry, we can't afford to be marginalised," he told campaign. "We need to be seen alongside other professions such as the law and accountancy as making a real contribution to the UK economy."

Pringle, who prefers to style himself as more of back-room operator rather than the voice of the IPA, also plans to ensure that areas such as digital media are fully understood and seized upon by the advertising industry. He will also review the IPA's corporate identity.





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