Pringles' first chatbot creates personalised music videos

Pringles and DigitasLBi have created a chatbot on Facebook's Messenger for the brand that generates a personalised music video for fans.

Fronted by Mr P, the face of Pringles, the chatbot will ask users to pick their flavour/genre, film a few dance moves and get their music video to share. 

Participants in the #TasteTracks campaign are in the running to win VIP tickets to Ibiza Rocks in September 2017. 

The chatbot works by sending videos directly, via Facebook-owned chat platform Messenger, to a bespoke back-end built for the campaign. The bot takes data provided and mixes it into a template using an API from cloud-image service provider Cloudinary.

The videos are then moderated on the fly using content moderation service WebPurify to ensure nothing too dodgy or inflammatory gets through. 

The campaign will run across Europe. 

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).