Pringles launches range of crisp scented candles

Yes, you heard that right, crisp brand Pringles has launched a limited run of scented candles for the festive season.

of

Pringles has created 500 scented candles in three flavours that will be sent to pre-selected people to test out ahead of a potential wider launch next year.

The candle scents include cheesy cheese, Texas BBQ sauce and festive pigs in blankets.

A spokesperson for the brand, said, "sales of Pringles soar by almost 150 per cent at Christmas time when everyone’s enjoying parties and catch-ups with their friends and family."

According to Pringles owner Kellogg’s, the product has been created with the aim of launching it as the "perfect stocking filler" for a crisp lover.

The brand has also suggested the candles could substitute the key festive foods that the flavours emulate, should people run out.

"The Pringles Candle is a great stocking filler: if the supermarket runs out of pigs in blankets on your Christmas dinner shop, you could simply light a Pringles pigs In blankets candle on December 25 and have the same meaty odour waft through the house."

The test run of product will be mailed to 500 people but a spokesperson for the brand said a wider release would come next year.

"The candles are particularly pungent, so we might need to scale back on the odour before unleashing them on a mass scale next year."

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More