Sky television. A crafty little press campaign. The headlines are witty.
The illustrations charming. It lacks what I would describe as "showbiz values" - the sort of visual language and tone that I would associate with Sky TV - but, hey, maybe that's a good thing.
McVities Jaffa Cakes. A strong, iconic press campaign. The hypnotic message in each ad tells us it's fine to eat Jaffa Cakes because they've only got one gram of fat in them. I like this campaign. It's fun. It understands that in a cluttered world of media, advertising needs to be astonishingly simple. Which this is. Even though the one gram of fat message gets a bit lost right down there at the bottom of the page. Oooops. I've just driven into work and passed some bus shelters. These aren't press ads.
They're six-sheets! The one gram fat message really does get lost at 30mph.
Still. At least I noticed them.
The new Vauxhall Astra. I launched the old one about five years ago. So it's good to see that the car's been a success. I like the posters best, the telly's a bit ho hum. Like Jaffa Cakes, the posters are iconic in the extreme. A sexy black-on-black profile shot of the car that makes the Astra look like an Audi. The message "Go drive" is a tad generic, but it makes its point. Good on Vauxhall for having the confidence to advertise on image. Not widgets.
Transport for London road safety. A fab commercial. It starts off in MTV style, profiling a lucky teenage girl who's made it big in Hollywood. Then shocks us by revealing she's daydreaming. And while she's daydreaming about her Hollywood stardom, she gets run over by a car. Very powerful. Very shocking. A potential Cannes winner.
Soltan from Boots. The visuals parody the Calvin Klein school of advertising. Beautiful models playing on the beach in the sun. Pity the weather on the shoot wasn't too good. They look a bit cold. Anyway. The voiceover tells us: "If you knew the damage the sun does to your skin you'd wear Soltan." A bit generic, maybe. But impactful and original none the less.
At the end of the commercial, one of the girls goes all post-production freckly. Presumably to demonstrate the damaging effects of the sun. Trouble is, she still looks pretty cute.
Walkers Poppadom Sensations. I love this. I've been trying to get this song into an ad for 25 years. It goes: "Boomboodyboomboodyboomboody boom boom boom!" Tara Palmer-Tomkinson sings. And she gets her kit off! Gary Lineker plays his part beautifully. I bet they had a laugh on the shoot.
Project: "Odd couple" press ads
Client: Charles Ponsonby, marketing director
Brief: Communicate the functionality of Sky +
Agency: HHCL/Red Cell
Writers: Ross Neil and Billy Faithful
Art directors: Ross Neil and Billy Faithful
Illustrator: Adrian Johnson
Typographer: Adrian Johnson
Exposure: National press
Clients: Donald McBain, integrated marketing manager; Paul Meadows,
strategic ATL communications manager
Brief: Launch the exciting new Astra
Agency: Delaney Lund Knox Warren & Partners
Writer: David Adamson
Art director: Richard Prentice
Director: Jonas Akerlund
Production company: Expose Films
Exposure: Terrestrial and satellite TV
Client: Richard Holmes, commercial director of beauty
Brief: Launch Soltan as a standalone brand and highlight the fact that
it is the only five-star product range offering ultra-high protection
Art director: Mother
Director: Chris Palmer
Production company: Gorgeous
Exposure: UK and Ireland terrestrial and satellite TV
Project: Jaffa Cakes hypnosis
Client: Rob Hobart, marketing manager
Brief: Re-awaken the lust that lapsed/light users feel for McVities'
Writer: Ira Joseph
Art director: Jackie Steers
Photographer: Actis Studios
Typographer: Paul Martin
Exposure: Press, lenticulars and six-sheets
Project: Poppadom Sensations
Client: Krys Jankowski, senior brand manager
Brief: Promote the launch of Poppadom Sensations within the Walkers
campaign, using Tara Palmer-Tomkinson as Sensations' spokeswoman
Agency: Abbott Mead Vickers BBDO
Writer: Peter Souter
Art director: Peter Souter
Director: Paul Weiland
Production company: The Paul Weiland Film Company
Exposure: National TV
TRANSPORT FOR LONDON
Project: TfL teen road safety
Client: Nigel Marson, head of group marketing communications
Brief: Jolt 11- to 14-year-olds into seeing the danger of ignoring what
they already know about crossing the road safely
Agency: M&C Saatchi
Writers: Kit Dayaram and Tom Spicer
Art directors: Kit Dayaram and Tom Spicer
Director: Daniel Kleinman
Production company: Large Corp
Exposure: National TV and cinema