First up, another TV spot in the successful, long-running Red Bull campaign. Top marks go to whoever chose the original animation style, as from the start you know it is a Red Bull ad. In this script the guy who stands at the pearly gates, presumably St Peter, is miffed because people can get wings so easily these days by drinking Red Bull. Had a slight problem following the storyline the first time I watched it, but on the positive side (and that's what we are here for) I still came away remembering the product so they must be doing something right.
It's not easy working on big accounts. Ford is not renowned for making great car ads. Usually it's beautiful girl dumps boyfriend, escapes the city and taps hand on steering wheel. So full marks to the creative team for breaking the mould. OK, there's still a beautiful girl, but she's animated. No dejected blokes in sight and instead of escaping the city, she's chasing an idea (a rare thing these days). Yes, there are only five billion years of sun left before the world burns up, so better get that convertible Ford StreetKa out there and chase it.
McCain oven chips. Probably the best of this week's bunch. Swimming trunks coming off in swimming pools, overflowing baths, lost mobiles on buses. What may you ask has this got to do with McCain oven chips? A brave client, that's what. When things go wrong in life, McCain oven chips makes up for them. OK, not the freshest strategy in the world (must remain positive) but nicely observed and different for the category. Will it work? Time will tell. Personally, I think there should have been more chips on the plate.
Simple Regeneration moisturiser. Rather than show us lab assistants in white coats and animated close-up shots of dirty pores being cleansed, the client was brave enough to buy a guardian angel who brushes away car fumes, protects you from the sun and the everyday city grime we face. Good music, good post, and a voiceover that tells us this stuff slows the ageing process - I'd better order a truckload.
Sony Ericsson is the latest company to tell us about phones that take pictures. Lots of trendy types, spinning phones, taking pictures and passing them on. Great soundtrack as you'd expect from Bartle Bogle Hegarty, heavily stylised and plenty of product shots. Slightly over-directed for my liking, but on a positive note I'm an old fart so what do I know?
And finally, a lone press contender - Brintons Carpets. A brave attempt to get close to the consumer benefit. You know the feeling you get when you walk on a luxury carpet in bare feet? Well, here are some luxury shoes with Brintons carpet insoles. Yes, dare I say it, a carpet client attempting interesting visuals and not a showroom in sight.
Phew! I made it. A thoroughly positive review. Now that's done, please can I go back to being my usual cynical self, slagging everything in sight 'cos they feel like ads I've seen before and nothing is fresh.
Project: Red Bull
Client: Franz Bruckner, marketing director
Brief: Show that Red Bull gives you wings
Agency: Kastner & Partners
Writer: Kastner & Partners
Art director: Kastner & Partners
Director: Kastner & Partners
Production company: Funny Films
Exposure: National and satellite TV, national cinema
ACCANTIA HEALTH & BEAUTY
Project: Simple Regeneration relaunch
Client: Tenley Soanes, marketing controller
Brief: Simple Regeneration protects your skin from the things that make
Agency: Miles Calcraft Briginshaw Duffy
Writer: Jeremy Carr
Art director: Jeremy Carr
Director: Joe Roman
Production company: Rose Hackner Barber
Exposure: National TV
Project: McCain Foods
Client: Julie Leivers, marketing director
Brief: Make the McCain brand as loved as their product
Writer: Trevor Beattie
Art director: Bil Bungay
Director: Daniel Barber
Production company: Rose Hackney Barber
Exposure: Nationwide TV
Project: Brintons Carpets brand campaign
Client: Rita Bancroft, marketing and design manager
Brief: Establish Brintons as the finest carpets in the world and promote
the carpet as the most comfortable floor-covering
Agency: Bates UK
Writer: Giles Horton
Art director: Matt Head
Typographer: Trevor Slabber/Sefton Quest
Photographer: Fleur Olby
Exposure: National and home interiors press
Client: Brendan Lyne, brand manager
Brief: Position StreetKa as Ford's cool new roadster
Agency: Ogilvy & Mather
Writer: Damian Simor
Art director: Lee Ford
Director: Todd Mueller
Production company: Pysop Creative
Project: "Pass it on"
Client: Dee Dutter, vice-president, brand and communication
Agency: Bartle Bogle Hegarty
Writer: Nick O'Brien Tear
Art director: Al Welsh
Director: Mehdi Norowzian
Production company: Joy Films
Exposure: Global media