PRIVATE VIEW

In our Private View feature, we ask top creatives from around the world to pick their country's best new work. This month we find out what's hot in Spain.

RAFA ANTON - Vitruvio Leo Burnett

Anton started out in account management but was recognised as having good creative potential. He was voted Creative Director of the Year by Spain's trade press and has been behind some award-winning work including Airtel 'WC', which won at Cannes and the successful work for one of Spain's biggest corporations, Union Fenosa.

JOSE-LUIS ESTEO - Remo Asatsu

A creative partner at Remo Asatsu, Esteo has spent his career at Spain's hotshops. After three years at Contrapunto, he went on to Tiempo BBDO and DMB&B before becoming creative partner at a wealth of other agencies. He has more than 30 creative awards for clients such as Fiat, Ericsson, Greenpeace, Nike, Vogue and Coca-Cola.

TONI SEGARRA - S,C,P,F

Segarra began as a copywriter with Vizeversa in 1986. He joined Contrapunto as creative director but returned to his former agency. In 1991 he was a founder of Casadevall Pedreno SPR but left to join Delvico/Bates. Four years later, he was part of a break away agency that formed S,C,P,F. It rapidly acquired major clients including BMW, Adidas and Ikea.

And, linking to our sister title, Campaign magazine, we will have a regular Private View UK section, featuring the opinions of leading local creatives GERRY MOIRA - Publicis

Moira was a trainee copywriter with several small agencies and did a stint as a PR man before becoming a creative at Ogilvy & Mather. He was tempted over to Publicis but, in 1987, left to start up Woollams Moira Gaskin O'Malley, which folded in 1995. Since then, he has been creative director at Publicis, working on accounts such as Scholl.

LARRY BARKER - BMP DDB

With a little help from his famous father, Ronnie, Barker got his first ad job with Aaledrs & Marchant. He became joint creative director at WCRS with Rooney Carruthers, where they launched Orange. They went on to BBH to create the Haagen-Dazs campaign and Levi's 'swimmer' spot. Four years ago, Barker became creative director at BMP DDB.

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