PRIVATE VIEW

In our Private View feature, we ask top creatives from around the world to pick their country's best new work. This month, we take a look at what's hot in South Africa.

PETER BADENHORST, Creative director, O&M

Peter Badenhorst first joined the industry as a junior copywriter at Young and Rubicam in Johannesburg. He joined O&M in 1997and was quickly promoted to creative director. He heads one of the largest creative groups in the agency, responsible for winning more than 200 local and international awards.

Mike Schalit, Creative director, Network BBDO

Schalit co-founded the agency on the eve of South Africa's first democratic elections in 1994. He started out in advertising as a trainee copywriter in the early 80s at JWT and moved on to join the fledgling 15-strong Hunt Lascaris start-up in 1986 where he rose to deputy creative director. Brett Wild Creative director, Saatchi & Saatchi South Africa Wild started his career at Young & Rubicam, South Africa, but was talent spotted after he won gold for BMW, his first TV ad, at New York and London International Festivals. Under his directorship, the creative department won a gold Pencil at the One Show, a D& AD entry, as well as various Lions awards in Cannes this year. And, linking to our sister title, Campaign, we have a regular Private View UK section, featuring the opinions of leading local creatives

LEON JAUME, Executive creative director, WCRS

Jaume began his career at CDP as a copywriter. He worked for various agencies including his own, Mavity Gilmore Jaume. In 1995, he joined O&M where he became deputy creative director. He joined WCRS in 1998 as joint creative director with Rooney Carruthers, becoming executive creative director when Carruthers left.

GERRY MOIRA, Executive creative director, Publicis

Gerry Moira started in advertising at Ogilvy & Mather, London, as a copywriter in 1977, where he won several awards. In 1982 he joined Publicis where he created the "Gripping Stuff" campaign for Pirelli. In 1987, he left Publicis to start his own agency but re-joined Publicis as executive creative director in 1995.

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