PRIVATE VIEW

In our relentless pursuit of talent around the world, we asked Scandinavia's top creatives to show us the northern lights

Ragnar Roksvig - Creative director, Bold/TBWA

Roksvig has worked in Norwegian agencies New Deal DDB, Young & Rubicam and BOLD/TBWA. He co-founded Ragmer Bold/TBWA in 1994 and has built up the creative department to its current award-winning status. Campaigns to date include Mercedes-Benz, Citizen and Dagens Naeringsliv, the Norwegian business daily.

Roland Norell - Creative director, Hall & Cederquist

Norell, a graduate of political science, had his career mapped out in politics - or so his father thought. When he saw his son was looking at advertising, he rebuked him with this Raymond Chandler quote: "Chess is the greatest waste of human intelligence that takes place outside an advertising agency."

Michael Roberts - Co-founder, Robert/Boisen +Like-Minded

Roberts started out as a senior art director for DDB Needham, and later joint creative director at Grey. He then left to become a co-founder of Robert/Boisen. Roberts has won a string of awards for his creative work. His agency is among the top three in Denmark and its style is more international than Danish.

Linking to our sister title, Campaign, our regular Private View UK section features the opinions of leading local creatives

Matt Eastwood - Creative director, M&C Saatchi

This Australian came to London 11 months ago to take up his new post, having spent the last three years as the New York agency's executive creative director. Eastwood, a 1988 graduate of Perth's Curtain University in Design, began his career with Saatchi's, and took the post of founding creative director of the Melbourne agency in 1997.

Rob Fletcher - Joint creative director, BHO/FCB

Fletcher began his career at McCann's before moving to GGT where he worked under Tim Mellors and Graham Fink. Rob teamed up with Dave Alexander, with whom he shares his current post, at Delaney Fletcher Bozell. They both moved to Banks Hoggins O'Shea in 1996.

Nick Hastings, Creative director, BDDH

Before taking up his current post, Hastings spent seven years at D'Arcy where he worked on accounts including Maltesers, COI Communications and Fiat. Hastings has won numerous awards, including a BTAA in 1996 for his Umbro 'Blokes in Pubs' spot for Euro '96. Before joining D'Arcy, he was the Executive Creative Director at CDP.

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