PRIVATE VIEW

It’s Friday evening. The end of a long, hard week. Like delinquent children about to pull the legs off insects, me and the boys from the Rainey Kelly Campbell Roalfe wrecking crew settle down to do a bit of Private Viewing. We’re feeling mad, bad etc. Imagine our disappointment when we realise that nothing this week deserves a slagging...bummer.

It’s Friday evening. The end of a long, hard week. Like delinquent

children about to pull the legs off insects, me and the boys from the

Rainey Kelly Campbell Roalfe wrecking crew settle down to do a bit of

Private Viewing. We’re feeling mad, bad etc. Imagine our disappointment

when we realise that nothing this week deserves a slagging...bummer.



With the help of Bartle Bogle Hegarty, Lynx has performed one of the

hardest tasks known to advertisers. They’ve acknowledged that the macho

commercials Lynx used to produce weren’t fooling anyone, not even their

spotty, sweaty, secretion secreting target market. Consequently they’ve

decided to do a 180 degree turn, and put their tongues fairly and

squarely in their cheeks. The plot: our hero meets total babe at weird

party but fails to score. However, after a quick visit to the boys’ room

where he sprays Lynx all over himself and especially down his trousers,

the total babe throws herself at our hero. I notice the wrecking crew

make a mental note to put Lynx on their shopping lists. Aren’t the youth

of today suggestible?



Duckworth Finn Grubb Waters not write a catchy endline? That’ll be the

Daewoo. These four ads continue to emphasise clearly this car

manufacturer’s point of difference, for which they must be applauded.

Applause is also deserved for taking the tried and tested ‘car dealers

are like sharks’ analogy and making a good commercial out of it. Given

Daewoo is selling so many cars at the moment, I’m a little concerned

that I’ve not yet noticed one on the road. Who’s buying these things,

and where do they live?



Abbott Mead Vickers BBDO’s Pizza Hut ad with Damon Hill and Murray

Walker could have come straight off Collett Dickenson Pearce’s reel in

the 70s. And I mean that as a compliment. I always get terribly nervous

when I see non-professional actors (like sports personalities) in ads in

case they make complete dicks of themselves. It’s a bit like watching

motor racing - you’re always waiting for them to have an accident.

However, thanks to a fabulously corny script (and I also mean that as a

compliment), Damon and Murray race all the way to the finishing line

without so much as a scratch on the sponsor’s paint work.



The Michelob ‘Sunday school’ posters amuse the - by now - quite happy

and relaxed wrecking crew. I remember a girl at university who had the

sort of posters that inspired these posters pinned on her hall of

residence bedroom wall. Except, unlike Michelob, she was serious. (Yes,

I was wasting my time.) Suddenly, the veteran wrecking crew member, Jim

Kelly, crashes into the room and snarls: ‘Trouble with them is they’ve

got as much bloody impact as Sunday school posters. And you can quote me

on that.’ Maybe he’s right. And Jim, I just have.



Finally, Lemon Tango. Whenever I see Tango ads I am reminded of two

things. One: what an outstanding agency Howell Henry Chaldecott Lury is.

Two: an interview that Mark and I once had many years ago with Adam

Lury. As Adam flicked through our book he pointed at a mildly

politically incorrect press ad we had done as though it were a deposit

from my dog’s bottom. ‘Of course you wouldn’t be allowed to do that sort

of thing if you worked here,’ he scolded us.



Yet here the wrecking crew and I are, jaws on the floor in wonder and

delight, asking ourselves how on earth did HHCL persuade the Broadcast

Advertising Clearance Centre to allow it to film a sequence for Lemon

Tango that depicts a scantily clad sexpot writhing in bed while Jim the

Lemon Tango man sweetly informs her ‘your curtains are flapping, my

dear’? Oh, Adam, Adam, Adam. What went wrong?



Stop press. Mustoe Merriman Herring Levy. Bacardi Spice. ‘Distilled in

hell.’ Campaign sent me this one through late and said I only had to

write one line on it. How about great film, great endline. OK?



Britvic Soft Drinks

Project: Lemon Tango

Client: David Atter, marketing manager

Brief: Launch the euphoric taste of Lemon Tango

Agency: Howell Henry Chaldecott Lury

Writer: Steve Henry

Art director: Yoko Tanaka

Director: Peter Richardson

Production company: Comic Strip Metal Productions

Exposure: National TV



Westbay

Project: Bacardi Spice

Client: Geoff Bichard, marketing director

Brief: Launch Bacardi Spice

Agency: Mustoe Merriman Herring Levy

Writer: Chris Herring

Art director: John Merriman

Director: Daniel Barber

Production company: Rose Hackney Barber

Exposure: National TV



Elida Faberge

Project: Lynx

Client: Simon Clift, marketing director

Brief: Underline the brand’s seductive credentials

Agency: Bartle Bogle Hegarty

Writer: Paul Silburn

Art director: Tiger Savage

Director: Steven Chase

Production company: Great Guns

Exposure: National TV



Anheuser-Busch

Project: Michelob

Client: Peter Jackson, marketing director

Brief: Position Michelob as the American beer for the thinking drinker

Agency: BMP DDB Needham

Writers: Ewan Paterson, Jason Gormley

Photographer: Stock shots

Typographer: Richard Bateman

Exposure: National posters



Pizza Hut

Project: Stuffed-crust pizzas

Client: Stacey Clark, marketing director

Brief: Show how Pizza Hut pizzas bring people together to have a good

time

Agency: Abbott Mead Vickers BBDO

Writer: Peter Souter

Art director: Paul Brazier

Director: Paul Weiland

Production company: Paul Weiland Film Company

Exposure: National TV



Daewoo

Project: Daewoo

Client: Pat Farrell, head of marketing

Brief: Convince car buyers

that Daewoo is the most customer-focused car company in Britain

Agency: Duckworth Finn Grubb Waters

Writer: James Fryer

Art director: Mike London

Director: David Garfath

Production company: Paul Weiland Film Company

Exposure: National TV



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1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).