PRIVATE VIEW

Yuk. As I write this and look out the window, it’s a cold and wet day in Golden Square, which is in complete contrast to my secretary, Jules, who’s just returned from playing softball in Palm Springs and looks the picture of health (we won’t mention the broken finger). I can’t help reminiscing about those hazy, but not so lazy, days of summer.

Yuk. As I write this and look out the window, it’s a cold and wet

day in Golden Square, which is in complete contrast to my secretary,

Jules, who’s just returned from playing softball in Palm Springs and

looks the picture of health (we won’t mention the broken finger). I

can’t help reminiscing about those hazy, but not so lazy, days of

summer.



So, as the nights are drawing in, let’s see what little rays of sunshine

are in store for us this week.



First out of the bag is The Independent. ’Great minds don’t think alike’

is the endline. It’s good, but not as good as their last ad. In this

execution, we see a feast of famous people including the Stephen

Lawrence family.



I can’t help thinking ’tortured minds’ would be a more appropriate

endline.



And the commercial ends with a 30p price tag. Why? Left alone, it would

have made a good brand ad for The Independent. I feel the proprietors

got their way here. Bullies.



What do I think of these Early Learning Centre ads? Not a lot. The art

direction is bland, the headlines are lacking a bit of snap and I’d like

to know a little more about the product. Hold on, I stand corrected,

there it is - with my magnifying glass I can see an almost invisible

website address under the logo. My advice would be to look at the

winners of previous Campaign Press Awards. You might just learn

something, early.



Nothing better on a cold morning than hot buttered toast with Marmite

oozing through the perforations of the bread, congealing with melted

butter. It’s the nation’s favourite; a design classic as indigenous as

fish and chips. Only one problem, it makes your breath smell. (By the

way, as Bass supplies the yeast for this gem of a product, I’ve actually

been to the Marmite factory - believe me, you can smell it for miles

around. Need I breathe another word?) But back to the ad. Boy meets

girl, boy kisses girl, boy nearly throws up - turns out she’s got penis

breath. Endline: ’You either love it or hate it.’ I actually love it -

the Marmite ad, that is, saucy.



Something else that’s got a whiff about it is the ad for Ambrosia Creamy

Crunch. All I can say is that it’s bonkers and I can’t make head nor

tail of it. They’ve gone for broke and thrown in everything including

the kitchen sink and that’s about where it should end up. I can’t see

what the Village People’s In the Navy does for your average housewife or

Ambrosia, come to think of it.



Anyway, I didn’t like the product when I was a kid, and I don’t like the

ad now.



There are no surprises with the commercial for ScottishPower. It’s very

safe advertising. But, sadly, it’s all too familiar having been done

before in the Diet Coke ads, albeit in reverse. So instead of a group of

women lusting over some hunky workman or window cleaner, it’s a few

spotty oiks drooling over a busty babe doing the washing up. The twist

comes (and even the twist is old hat) when the busty babe walks into the

showroom where the spotty oik works and he proceeds to shoot himself in

the foot by selling her a dishwasher. Sorry, it does nothing for me.



Last up is Fairy Non-bio. I like this ad - it’s well shot,

uncomplicated, has a pleasantly poetic voiceover and moves along at a

nice pace. I can’t find anything wrong with it. Whoever did it must have

a smiling client.



He’s in safe hands.



So, as it turns out, this week’s selection wasn’t that sunny (a bit like

the summer we’ve just had). I’d better put the kettle on and start

thinking about what to buy for Christmas.



Procter & Gamble

Project: Fairy Non-bio

Client: Francesco Tortora, brand manager

Brief: Widen the appeal of Fairy Non-bio, outside of its existing niche

of ’just for babies’

Agency: D’Arcy

Writer: Roger Rex

Art director: Roger Sealey

Director: Sandra Goldbacher

Production company: Spectre

Exposure: National TV

Early Learning Centre

Project: Brand campaign

Client: Fiona Davis, marketing director

Brief: Make the brand more contemporary, accessible and fun, while

retaining the positive aspects of ELC’s learning heritage

Agency: Bartle Bogle Hegarty

Writer: Graham Lakeland

Art director: Richard Robinson

Photographer: Phil Babb

Typography: Ali Auger

Exposure: Specialist magazines

Bestfoods

Project: Marmite

Client: Lars Bjorses, senior brand manager

Brief: You either love or hate Marmite and sometimes it can get in the

way of relationships

Agency: BMP DDB

Writer: Dave Buchanan

Art director: Mike Hannett

Director: Paul Goldman

Production company: 2AM Films

Exposure: National TV

Independent Newspapers

Project: The Independent corporate campaign

Client: Stephen Miron, commercial director

Brief: Re-establish The Independent’s credentials as the only paper with

a completely independent perspective

Agency: Euro RSCG Wnek Gosper

Writer: Angus Wardlaw

Art director: Alexei Berwitz

Director: Jan Gleie

Production company: Pink Films

Exposure: Channel 4

Bestfoods

Project: Ambrosia Creamy Crunch

Client: David Lowes, strategic business manager

Brief: Launch the Ambrosia Creamy Crunch snack

Agency: Delaney Fletcher Bozell

Writer: Malcolm Green

Art director: Gary Betts

Director: Theo Delaney

Production company: Tom Boy Films

Exposure: National TV

ScottishPower

Project: ScottishPower retail

Client: David Clarke, strategic marketing director

Brief: Develop the ScottishPower brand through its retail network

Agency: Bartle Bogle Hegarty

Writer: Alex Grieve

Art director: Adrian Rossi

Director: Steve Reeves

Production company: Stark Films

Exposure: Regional TV



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).