PRIVATE VIEW

Charles Inge is annoying me at the moment. Who says he’s allowed to wander in a couple of years after the rest of us and just decide to be the best creative director in London? Have you seen the new Withabix, Withoutabix campaign? It’s brilliant and the man doesn’t even have a gimmick. Where are his large lips, his long-curly wig or his vast girth and attendant revolving planets?

Charles Inge is annoying me at the moment. Who says he’s allowed to

wander in a couple of years after the rest of us and just decide to be

the best creative director in London? Have you seen the new Withabix,

Withoutabix campaign? It’s brilliant and the man doesn’t even have a

gimmick. Where are his large lips, his long-curly wig or his vast girth

and attendant revolving planets?



We Omnicomrades have all gone to the trouble of getting a physical

deformity to attract attention to ourselves and this Inge person thinks

he can do it just by getting his agency to produce outstanding creative

work? Even his shit doesn’t smell. The new Carte d’Or commercials,

Lintas leftovers I presume, are funny, single-minded and appetising like

ice-cream ads shouldn’t be. The ads point out that there are some things

you shouldn’t share, such as a middle-aged man’s liking for ladies

tights, and there are some things you should, such as Carte d’Or frozen

cow juice. I nearly went out and bought some and I don’t even like

ice-cream. This man must be stopped.



When I had the good fortune to be Paul Briginshaw and Malcolm Duffy’s

creative director, I don’t remember ever blowing out their work. They

were polite enough to waft their beautifully written and faultlessly art

directed layouts under my nose, but, generally speaking, it was a

formality that merely slowed their inevitable progress down to the

client and on into the pages of the D&AD annual.



Now I think I should have chucked out more of their stuff because

they’ve opened up their own agency and promptly produced their best

commercial ever for Breathe.com. Why didn’t we get the heart-stoppingly

poetic image of a girl’s hair being drawn back and forth by the gentle

breeze of her lover’s breath? Why didn’t the tides dance in and out to

publicise our clients’ names? Where were the non-stop branding devices

when Abbott Mead Vickers BBDO was picking up the tab for their debauched

lifestyles?



From now on, I’m going to be the ruthless ad slayer of Marylebone and

those slackers are not welcome at the annual AMV whist drive.



Having established that good ads by other agencies make me grumpy,

everything else in the Campaign jiffy lightened my mood

considerably.



Auto Trader has produced four new ads, all well shot and full of

character, none of which make me want to buy a copy. This must be

counted as something of a failure because I collect cars like my son

collects Pokemon cards.



The problem is they don’t actually tell me why Auto Trader would get me

a better car than its many competitors. They just wheel out the tired

’cars are really girls you know’ analogy.



The normally reliable team responsible for the Vodafone campaign seem a

little overwhelmed by the amazing possibilities offered by the new WAP

phones and the mobile net surfing that they allow. ’You are here,’

pronounce the ads, but it is never a good idea to give directions when

you are lost yourself.



There isn’t too much to be critical about in Travelstore.com’s work. It

is simple and focused; illustrating that the service it supplies is so

good that even birds choose to fly with them.



And there’s even a nice birdy passport joke. All I’d say is the cut I

saw was a little over length, the point being made easily inside 30

seconds.



Finally, Warburton’s would like us to think that Mr and Mrs Warburton

bake all the bread themselves. But they are too good at acting to be any

good at baking if you ask me. (I’m assuming, possibly naively, that the

Broadcast Advertising Clearance Centre would not allow these ads to

imply that the people in them are indeed members of the Warburton family

if they were not.) They should be terrible on camera and good on

turkeys, just like Bernard ’bootiful’ Matthews.



Warburton’s

Project: Warburton’s

Client: Fiona Mitchell, marketing director

Brief: Demonstrate the range of variety of the Warburton’s product range

Agency: Bartle Bogle Hegarty

Writers: Russell Ramsay, Gavin Kellett

Art director: Russell Ramsay

Director: Lucy Blakstad

Production company: Brave Films

Exposure: National TV


Travelstore.com

Project: Travelstore.com

Client: Jason Ellis, director of marketing

Brief: Launch travelstore.com as a new and efficient way to manage and

book business travel

Agency: Banks Hoggins O’Shea/FCB

Writer: David Alexander

Art director: Rob Fletcher

Director: Malcolm Venville

Production company: Malcolm Venville

Exposure: ITV and Channel 5 (London, Meridian and Central) and satellite

TV


Vodafone Group

Project: Vodafone

Client: Helen Keays, consumer and brand marketing director

Brief: Vodafone’s products and services bring the world to you

Agency: BMP DDB

Writer: Darren Bailes

Art director: Alan McCuish

Director: Vaughan Arnell

Production company: Godman

Exposure: National TV


Auto Trader National Sales

Project: Auto Trader

Client: Matt Thompson, group marketing director

Brief: Auto Trader will help you find your ideal car or the buyer for

your car

Agency: Faulds

Writer: Chris Muir

Art director: Tom Richards

Director: Kevin Thomas

Production company: Godman

Exposure: National TV and cinema


Birds Eye Walls

Project: Carte d’Or

Client: Sharon Gardner, business director, ice-cream

Brief: Contemporise and make the brand more accessible to UK consumers

by portraying Carte d’Or as an exciting and innovative brand

Agency: Lowe Lintas & Partners

Writers: Lawrence Seftel, Nicky Bullard

Art directors: Dave Christensen, Ali Peaty

Director: Nicholas Barker

Production company: Garretts

Exposure: National TV


Martin Dawes Group

Project: Breathe.com

Client: Sean Gardner, chief operating officer

Brief: Create awareness and desire for the Breathe brand

Agency: Miles Calcraft Briginshaw Duffy

Writer: Malcolm Duffy

Art director: Paul Briginshaw

Director: Frederic Planchon

Production company: Academy

Exposure: National TV, cinema



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).