Priya Patel moves up to MD at RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has promoted Priya Patel, the managing partner who ran its Marks & Spencer account, to managing director.

Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R
Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R

Patel, who will oversee agency operations and a portfolio of clients, will report to chief executive Jon Sharpe. She ran the M&S account from 2012 until earlier this year, helping to launch the retailer’s "Adventures in" extension of its long-running "food porn" campaign, as well as the "Leading ladies" fashion work.

M&S moved its ad business into RKCR/Y&R’s WPP sibling Grey in August, ending a 16-year relationship.

Since joining RCKR/Y&R ten years ago, Patel has led accounts including the BBC, TUI and Virgin Money. She was new-business director between 2010 and 2012.

Sharpe said: "Priya is utterly fearless and exceedingly intelligent. She is a great force of energy in the agency and is much-liked and admired by both colleagues and clients."

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More