Priya Patel moves up to MD at RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has promoted Priya Patel, the managing partner who ran its Marks & Spencer account, to managing director.

Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R
Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R

Patel, who will oversee agency operations and a portfolio of clients, will report to chief executive Jon Sharpe. She ran the M&S account from 2012 until earlier this year, helping to launch the retailer’s "Adventures in" extension of its long-running "food porn" campaign, as well as the "Leading ladies" fashion work.

M&S moved its ad business into RKCR/Y&R’s WPP sibling Grey in August, ending a 16-year relationship.

Since joining RCKR/Y&R ten years ago, Patel has led accounts including the BBC, TUI and Virgin Money. She was new-business director between 2010 and 2012.

Sharpe said: "Priya is utterly fearless and exceedingly intelligent. She is a great force of energy in the agency and is much-liked and admired by both colleagues and clients."

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