Priya Patel moves up to MD at RKCR/Y&R

Rainey Kelly Campbell Roalfe/Y&R has promoted Priya Patel, the managing partner who ran its Marks & Spencer account, to managing director.

Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R
Priya Patel: promotion at Rainey Kelly Campbell Roalfe/Y&R

Patel, who will oversee agency operations and a portfolio of clients, will report to chief executive Jon Sharpe. She ran the M&S account from 2012 until earlier this year, helping to launch the retailer’s "Adventures in" extension of its long-running "food porn" campaign, as well as the "Leading ladies" fashion work.

M&S moved its ad business into RKCR/Y&R’s WPP sibling Grey in August, ending a 16-year relationship.

Since joining RCKR/Y&R ten years ago, Patel has led accounts including the BBC, TUI and Virgin Money. She was new-business director between 2010 and 2012.

Sharpe said: "Priya is utterly fearless and exceedingly intelligent. She is a great force of energy in the agency and is much-liked and admired by both colleagues and clients."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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