Procter & Gamble 'kids' by Wieden & Kennedy Portland

Procter & Gamble has launched the follow-up to the "best job" spot in its global "thank you, Mum" campaign.

"Kids" has been launched around the world online and will make its TV première during the London 2012 opening ceremony.

The ad was created by Wieden & Kennedy Portland and directed by Daniel Kleinman.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE