Product of the Year 2015: on-the-go and convenience brands triumph at awards

Knorr's Flavour Pots and Robinson's Squash'd are among the winners of this year's Product of the Year awards, highlighting some of the 'fail-safe' and 'on-the-go' products that have most-impressed consumers and topped this year's list of winners.

Product of the Year 2015: winners announced
Product of the Year 2015: winners announced

Asda’s Butcher’s Selection Chicken in a Bag and Butcher’s Selection Roast Beef in a Tray also won places among the 43 categories, with winners selected by a panel of more than 10,000 consumers and announced at a ceremony at London venue Number 8 Northumberland Avenue last night (22 January).

Product of the Year said that consumers "are constantly reminded of the importance of cooking from scratch, but in an age when we are all so time-poor, a clear demand for predictable home cooking products has developed".

Telling a similar story of time-poor consumers rushing from place to place, on-the-go brands such as Robinson’s Squash portable concentrated squash and Weetabix’s On The Go Breakfast Drink also went onstage to collect awards.

Elsewhere, supermarket own-label alternatives to beauty brands fared well, with Tesco’s Pro Formula and BD Trade Secrets winning in four categories, including best skincare.

This year’s awards also saw the introduction of a new technology category, which was won by Acer’s Iconia One 7 tablet.

Mike Nolan, Product of the Year’s chief executive, said: "Innovation comes in many forms and at Product of the Year we’ve seen the FMCG sector pushing the boundaries of function, design and packaging further than ever for 2015.

"However, building trust in new products is vital to success. The seal of approval truly does set winners apart in a crowded market place and consumers report that they are 86% more likely to buy a winning item. This badge of trust leads Product of the Year winners across the globe to report more than a 10-15% average sales increase following their win."



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CategoryWinners
Toothpaste

Aquafresh® Complete Care Toothpaste, GlaxoSmithKline

Oral Care
LISTERINE® Advanced Defence Gum Treatment, Johnson & Johnson Ltd
Skincare Products

Pro Formula Radiance Micellar Water, Tesco Stores Ltd

Facial Moisturiser
Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd
Beauty Products BD Trade Secrets Dreamshine Highlighter, Tesco Stores Ltd
Hair Care

Dove® Advanced Hair Series Pure Care Dry Oil, Unilever

Feminine Care Pad Bodyform® Roll. Press. Go. Ultra Towels, SCA Hygiene Products Ltd
Feminine Care Liner
Always Dailies Folded & Wrapped Pantyliners, Procter & Gamble
Shampoo

Clairol 5 in 1 Camomile Shampoo

Dry Shampoo

Batiste Dry Shampoo, Church & Dwight UK Ltd

Women's Hair Removal Products

Pro Formula Satin Smooth Ladies Razor, Tesco Stores Ltd

Nappies

Pampers® Active Fit, Procter & Gamble

Baby Care

Johnson's® Baby FIRST TOUCH Range, Johnson & Johnson Ltd

Nappy Cream

Sudocrem Care & Protect, Actavis Plc

Cough & Cold Products

Benylin Chesty Cough & Cold Tablets, Johnson & Johnson Ltd

Slimming Products

Bootea 14 Day TeaTox, Eighty Twenty Ventures Ltd

General Healthcare Sudafed Congestion & Headache Relief, Johnson & Johnson Ltd
Cereal Weetabix® Banana, Weetabix Ltd
Spreads Bertolli with Butter, Unilever
Healthy Yogurt

Müllerlight® Greek Style Fruitopolis, Müller Dairy UK Ltd

Dessert
Mars® Variety Mix Mini Ice Cream, Mars Chocolate UK Ltd
Breakfast Weetabix® On The Go Breakfast Drink, Weetabix Ltd
Crisps

McCoy's® Ultimate, KP Snacks

Convenience Products

Butcher's Selection Roast Beef in tray, Asda Stores Ltd

Food Butcher's Selection Chicken in bag, Asda Stores Ltd
Free From Products Newburn Bakehouse Seeded Wraps, Warburtons Ltd
Nutritional Supplement Benecol® Plus Yogurt Drinks, Johnson & Johnson Ltd
Bakery Products Kingsmill Great White, Allied Bakeries
Drinks and beverages Robinsons® SQUASH'D, Britvic Plc
Cider Carling British Cider, Molson Coors Brewing Company
Alcoholic Drinks Crabbie's Fruits, Halewood International Ltd
Sauce & Seasoning Knorr® Flavour Pots, Unilever
Kids’ Snacks Harvest Cheweee® Cereal Bars, Halo Foods Ltd
Drinks System SodaStream Play, SodaStream
Pet care Felix® Sensations Crunchy Crumbles, Nestlé  Purina PetCare UK
Laundry Detergents Ariel 3 in 1 Pods, Procter & Gamble
Laundry Care & Softner Comfort Creations Honeysuckle & Sandlewood, Unilever
Laundry Additives, Whitening & Stain Removal DYLON® White’n’Bright™ inspired by Colour Catcher®, Spotless Punch Ltd
Household Cleaning Products Flash Magic Eraser, Procter & Gamble
Kitchen Appliances GoChef, JML
General Household Products Febreze Sleep Serenity, Procter & Gamble
E-Cigarette blu e-cigarettes, blu e-Cigs (UK)
Technology Acer Iconia One 7, Acer