Asda’s Butcher’s Selection Chicken in a Bag and Butcher’s Selection Roast Beef in a Tray also won places among the 43 categories, with winners selected by a panel of more than 10,000 consumers and announced at a ceremony at London venue Number 8 Northumberland Avenue last night (22 January).
Product of the Year said that consumers "are constantly reminded of the importance of cooking from scratch, but in an age when we are all so time-poor, a clear demand for predictable home cooking products has developed".
Telling a similar story of time-poor consumers rushing from place to place, on-the-go brands such as Robinson’s Squash portable concentrated squash and Weetabix’s On The Go Breakfast Drink also went onstage to collect awards.
Elsewhere, supermarket own-label alternatives to beauty brands fared well, with Tesco’s Pro Formula and BD Trade Secrets winning in four categories, including best skincare.
This year’s awards also saw the introduction of a new technology category, which was won by Acer’s Iconia One 7 tablet.
Mike Nolan, Product of the Year’s chief executive, said: "Innovation comes in many forms and at Product of the Year we’ve seen the FMCG sector pushing the boundaries of function, design and packaging further than ever for 2015.
"However, building trust in new products is vital to success. The seal of approval truly does set winners apart in a crowded market place and consumers report that they are 86% more likely to buy a winning item. This badge of trust leads Product of the Year winners across the globe to report more than a 10-15% average sales increase following their win."
Aquafresh® Complete Care Toothpaste, GlaxoSmithKline
||LISTERINE® Advanced Defence Gum Treatment, Johnson & Johnson Ltd
Pro Formula Radiance Micellar Water, Tesco Stores Ltd
||Pro Formula Q10 Anti-Age Day Cream, Tesco Stores Ltd|
|Beauty Products||BD Trade Secrets Dreamshine Highlighter, Tesco Stores Ltd|
Dove® Advanced Hair Series Pure Care Dry Oil, Unilever
|Feminine Care Pad||Bodyform® Roll. Press. Go. Ultra Towels, SCA Hygiene Products Ltd|
|Feminine Care Liner
||Always Dailies Folded & Wrapped Pantyliners, Procter & Gamble|
Clairol 5 in 1 Camomile Shampoo
Batiste Dry Shampoo, Church & Dwight UK Ltd
|Women's Hair Removal Products||
Pro Formula Satin Smooth Ladies Razor, Tesco Stores Ltd
Pampers® Active Fit, Procter & Gamble
Johnson's® Baby FIRST TOUCH Range, Johnson & Johnson Ltd
Sudocrem Care & Protect, Actavis Plc
|Cough & Cold Products||
Benylin Chesty Cough & Cold Tablets, Johnson & Johnson Ltd
Bootea 14 Day TeaTox, Eighty Twenty Ventures Ltd
|General Healthcare||Sudafed Congestion & Headache Relief, Johnson & Johnson Ltd|
|Cereal||Weetabix® Banana, Weetabix Ltd|
|Spreads||Bertolli with Butter, Unilever|
Müllerlight® Greek Style Fruitopolis, Müller Dairy UK Ltd
||Mars® Variety Mix Mini Ice Cream, Mars Chocolate UK Ltd|
|Breakfast||Weetabix® On The Go Breakfast Drink, Weetabix Ltd|
McCoy's® Ultimate, KP Snacks
Butcher's Selection Roast Beef in tray, Asda Stores Ltd
|Food||Butcher's Selection Chicken in bag, Asda Stores Ltd|
|Free From Products||Newburn Bakehouse Seeded Wraps, Warburtons Ltd|
|Nutritional Supplement||Benecol® Plus Yogurt Drinks, Johnson & Johnson Ltd|
|Bakery Products||Kingsmill Great White, Allied Bakeries|
|Drinks and beverages||Robinsons® SQUASH'D, Britvic Plc|
|Cider||Carling British Cider, Molson Coors Brewing Company|
|Alcoholic Drinks||Crabbie's Fruits, Halewood International Ltd|
|Sauce & Seasoning||Knorr® Flavour Pots, Unilever|
|Kids’ Snacks||Harvest Cheweee® Cereal Bars, Halo Foods Ltd|
|Drinks System||SodaStream Play, SodaStream|
|Pet care||Felix® Sensations Crunchy Crumbles, Nestlé Purina PetCare UK|
|Laundry Detergents||Ariel 3 in 1 Pods, Procter & Gamble|
|Laundry Care & Softner||Comfort Creations Honeysuckle & Sandlewood, Unilever|
|Laundry Additives, Whitening & Stain Removal||DYLON® White’n’Bright™ inspired by Colour Catcher®, Spotless Punch Ltd|
|Household Cleaning Products||Flash Magic Eraser, Procter & Gamble|
|Kitchen Appliances||GoChef, JML|
|General Household Products||Febreze Sleep Serenity, Procter & Gamble|
|E-Cigarette||blu e-cigarettes, blu e-Cigs (UK)|
|Technology||Acer Iconia One 7, Acer|