PRODUCTION/POST-PRODUCTION: THE PRODUCTION CHEAT SHEET - Who wants Bjork in their ad? Where can you get a director for pounds 360 a day? Which is the best caterer? Gavin Boyter, the assistant editor of Campaign Screen, provides the answers

ARGENTINA

- What is the daily fee range for a local producer and director?

Producer: pounds 250-pounds 430

Director: pounds 5,700-pounds 10,700

- What would you consider a dream shoot?

A car shoot in Patagonia

... and a nightmare shoot

'A bear stroking a child in the rain,' ... don't ask!

- If you could cast any local celebrity, who would it be?

Maradona

- What's your most popular location?

Patagonia - mountains, lakes and show; or Buenos Aires for its European

feel

- What's the best local catering company?

Food for Filming

- What's no-go in terms of local laws and regulations?

Closing major streets on working days

- Top production company?

Peluca Films

- What's your country's top director?

Marcelo Szechtman

- What's their best recent work?

Renault Clio 'Pilate' and 'Mary Magdalene'

CANADA

- What is the daily fee range for a local producer and director?

Producer: Approx pounds 3,500 Director: pounds 2,300-pounds 9,000

- What would you consider a dream shoot?

A campaign that uses Toronto's assets to the fullest

... and a nightmare shoot

One that needs Toronto to look like summer in the winter

- If you could cast any local celebrity, who would it be?

Jim Carrey

- What's your most popular location?

Toronto; big city or small town look, few restrictions, comparatively

inexpensive

- What's the best local catering company?

Roadkill Grill

- What's no-go in terms of local laws and regulations?

Child labour restrictions

- Top production company?

Radke Films

- What's your country's top director?

John Mastro-monaco

- What's their best recent work?

Breast Cancer Society 'Cam Exam'

CZECH REPUBLIC

- What is the daily fee range for a local producer and director?

Producer: pounds 1,500-pounds 2,500

Director: pounds 3,000-pounds 5,000

- What would you consider a dream shoot?

Capital Bank

... and a nightmare shoot

Any detergent brand

- If you could cast any local celebrity, who would it be?

Vaclav Havel

- What's your most popular location?

The Charles Bridge; beautiful, unique, rich in history

- What's the best local catering company?

JTV

- What's no-go in terms of local laws and regulations?

Very little; be careful of damage to listed buildings: there are many

- Top production company?

Stillking Films

- What's your country's top director?

Ivan Zacharias

- What's their best recent work?

Land Rover 'Born Free'

GREECE

- What is the daily fee range for a local producer and director?

Producer: pounds 900-pounds 5,500

Director: pounds 900-pounds 5,500

- What would you consider a dream shoot?

Loumidis Coffee in a cafe in Nasplio (Greek village). The Greeks like

their coffee!

... and a nightmare shoot

Pepsi - Pop Star Sakis Rouvas naked in the centre of Athens (paparazzi

and crowds aplenty)

- If you could cast any local celebrity, who would it be?

Sakis Rouvas

- What's your most popular location?

Kopzia Square; looks like the Place Vendome in Paris, classical

buildings

- What's the best local catering company?

Anagnosto-polous

- What's no-go in terms of local laws and regulations?

Shooting in the Acropolis (licences granted one year from application)

or other archeological sites

- Top production company?

Cinegram

- What's your country's top director?

Lakis Mathiopoulos

- What's their best recent work?

Keo Spring Water

HONG KONG

- What is the daily fee range for a local producer and director?

Producer: pounds 360-pounds 1,100

Director: pounds 1,800-pounds 7,200

- What would you consider a dream shoot?

Carlsberg in Japan

.. .and a nightmare shoot

Procter & Gamble in Canton Province, China

- If you could cast any local celebrity, who would it be?

Chow Yun Fat

- What's your most popular location?

Anywhere but Hong Kong: overcrowded and licenses are difficult to obtain

- What's the best local catering company?

Any service company's own: Hong Kong catering is exemplary

- What's no-go in terms of local laws and regulations?

Failing to observe convoluted censorship laws

- Top production company?

Film Factory

- What's your country's top director?

Louis Ng

- What's their best recent work?

Sunday campaign

ICELAND

- What is the daily fee range for a local producer and director?

Producer: pounds 300-pounds 450

Director: pounds 550-pounds 650 plus 7 per cent budget

- What would you consider a dream shoot?

Soft Drink on the black beaches in the south of Iceland

... and a nightmare shoot

A car shoot on the glaciers

- If you could cast any local celebrity, who would it be?

Bjork

- What's your most popular location?

Glacier Lagoon; a spectacular lake with floating glaciers

- What's the best local catering company?

Don't trust the so-called on-shoot specialists. Hire local chefs

- What's no-go in terms of local laws and regulations?

Damaging local vegetation (NB: Iceland is the green one; Greenland the

icy one)

- Top production company?

PanArctica Productions

- What's your country's top director?

Snorri Brothers

- What's their best recent work?

VW Golf 'Industrial'

NEW ZEALAND

- What is the daily fee range for a local producer and director?

Producer: pounds 600-pounds 12,000

Director: pounds 1,200-pounds 15,000

- What would you consider a dream shoot?

Nike or any airline. For a producer, the nearest studio; for a director:

Fiji or the Cook Islands

... and a nightmare shoot

'Any small brand with an over-zealous brand manager in a busy city

street with no parking'

- If you could cast any local celebrity, who would it be?

Any All-Black

- What's your most popular location?

Queenstown; beautiful mountains and lakes

- What's the best local catering company?

Flying Trestles

- What's no-go in terms of local laws and regulations?

Closing down the Auckland Harbour Bridge. Dogs or other non-indigenous

species in National Parks

- Top production company?

Silverscreen Productions

- What's your country's top director?

Melanie Bridge

- What's their best recent work?

Cadbury's worldwide campaign

SOUTH AFRICA

- What is the daily fee range for a local producer and director?

Producer: pounds 350-pounds 900

Director: pounds 700-pounds 2,700

- What would you consider a dream shoot?

Great clients who understand good brand building

... and a nightmare shoot

Retail product in a studio

- If you could cast any local celebrity, who would it be?

Nelson Mandela

- What's your most popular location?

Cape Town, for its glorious beaches and mountains

- What's the best local catering company?

Flavour

- What's no-go in terms of local laws and regulations?

Breaking them

- Top production company?

Velocity Afrika

- What's your country's top director?

Brent Harris

- What's their best recent work?

Virgin Atlantic Upper Class campaign

SPAIN

- What is the daily fee range for a local producer and director?

Producer: pounds 1,000-pounds 5,000

Director: pounds 2,000-pounds 5,000

- What would you consider a dream shoot?

ONCE (Spanish lottery)

... and a nightmare shoot

Futbol Club Barcelona, with a stadium full of extras

- If you could cast any local celebrity, who would it be?

Penelope Cruz

- What's your most popular location?

Bardenas Reales desert; it looks like Colorado

- What's the best local catering company?

Vicente Catering in Madrid; Sol Soler in Barcelona

- What's no-go in terms of local laws and regulations?

Mocking the Spanish Royal Family (expect a Spanish Inquisition)

- Top production company?

Lee Films

- What's your country's top director?

Pep Bosch

- What's their best recent work?

Audi A3 'Babysitter'

USA

- What is the daily fee range for a local producer and director?

Producer: pounds 800-pounds 1,100

Director: pounds 6,000-pounds 25,000

- What would you consider a dream shoot?

Image brand (i.e. fashion) in Sydney

... and a nightmare shoot

Packaged goods tabletop shoot in LA studio

- If you could cast any local celebrity, who would it be?

Harrison Ford

- What's your most popular location?

New York City; because it's NYC; or Vasquez Rocks

- What's the best local catering company?

Cafe on Location in Los Angeles

- What's no-go in terms of local laws and regulations?

Working around Californian child labour laws

- Top production company?

Hungry Man

- What's your country's top director?

Brian Buckley at Hungry Man

- What's their best recent work?

E*Trade's 'Basketball'; Fed-Ex's 'Action figures'



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