Profero names Eloise Smith as ECD

Profero London has hired Eloise Smith, a creative di­rector at Havas Worldwide London, as its executive creative director, replacing Ben Clapp.

Eloise Smith: joining Profero London
Eloise Smith: joining Profero London

Smith will oversee the digital agency’s eight-strong creative department, working on clients including Marks & Spencer, Revlon and the BBC.

She will work closely with Dale Gall, Profero’s chief executive, and Buster Dover, the managing director.

A creative director at Havas Worldwide London since 2010, Smith created work for clients including Citroën, Kraft and Chivas Regal.

She was previously at Rainey Kelly Campbell Roalfe/Y&R, St Luke’s, AKQA and Work Club.

Clapp is leaving Profero by mutual consent.


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