Proximity assistant scales building dressed as Superman

Is it a bird? A plane? No, it's a guy dressed up for the ever-popular Woo Week which featured staff at many agencies romancing their colleagues anonymously for charity.

Up, up and away: Proximity's Joe Carter soars into the air as Superman during Woo Week
Up, up and away: Proximity's Joe Carter soars into the air as Superman during Woo Week

We're heard of rooms full of balloons, piles of cupcakes and serenades, but hanging floors above the street in a silly costume has to be one of the most daring feats that took place last week.

Proximity facilities assistant Joe Carter took to the window cleaners’ gantry of the agency's Marylebone building dressed as Superman, to charm his Woo Week partner, Proximity's account exec Rachel James. We're sure any romance got off to a flying start. Sorry.

If you have a story for Campaign's diary, send it to louise.ridley@haymarket.com or tweet with #CampaignDiary

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