Proximity captures The Economist's integrated business

The Economist has appointed Proximity London to handle its integrated account.

The Economist: previously worked with TCA and Havas EHS
The Economist: previously worked with TCA and Havas EHS

Proximity won the business without a pitch and will become the title’s retained shop. It will be responsible for increasing subscriptions, mainly through digital activity.

In the past, The Economist has worked with The Communications Agency and Havas EHS.

Proximity’s sister agency Abbott Mead Vickers BBDO handles The Economist’s ad account and has created some of its most iconic campaigns, such as "management trainee" in 1988. AMV is unaffected by the appointment.

Mark Cripps, the global head of marketing innovation and digital acquisition at The Economist, said: "We were looking for an agency to deliver direct and digital creative services at scale. In Proximity, we found more than that – they operate at the intersection of performance and content marketing too."

In ABC figures released in August, The Economist was ranked top of current-affairs titles with a combined print and digital readership of 223,730. While print circulation was down 3.5 per cent year on year, its digital readership was up 147 per cent.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Maltesers unveils Braille billboard in next phase of disability campaign
Shares0
Share

1 Maltesers unveils Braille billboard in next phase of disability campaign

Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising.

Just published

More