Proximity CEO leaves as Craik Jones merges

LONDON - Proximity chief executive Amanda Phillips has left the agency four weeks after the announcement of its merger with fellow BBDO shop Craik Jones.

Proximity CEO leaves as Craik Jones merges

Phillips' responsibilities will be carried out by Abbott Mead Vickers BBDO group chief executive Cilla Snowball. It is not known whether Phillips has a job to go to.

During Phillips' time at Proximity the agency won the 2007 MCCA agency of the year award. She joined the company in 2004 as business development director from McCann Relationship Marketing.

Speaking to P&I last year, Phillips said she was attempting to build Proximity as an integrated agency but added that shaking off its direct marketing heritage was proving difficult.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More