Proximity nets £2m Splenda account

Proximity has won the £2 million direct marketing account for Splenda without a pitch.

The account was previously held by Elvis.

Proximity will take responsibility for all of the low-calorie sweetener's integrated marketing activity. Its first task will be to produce a programme promoting Splenda's partnership with the 2008 Olympic Games.

The agency has also been briefed to produce a campaign featuring the brand's frontman, the celebrity chef Anthony Worrall-Thompson.

The win reinforces BBDO's relationship with Splenda after the network secured the $35 million advertising account in July last year. The agency landed the business after a shoot-out against DDB, JWT, Mother and Alchemy.

Splenda - part of McNeil Consumer Nutritionals, a division of Johnson & Johnson - was the second-biggest brand in the artificial sweetener category last year, with a 17 per cent market share.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).