Proximity scoops Clearblue digital

Clearblue, the pregnancy and fertility products brand, has appointed Proximity London to handle its global digital account.

Clearblue: account was previously held by the Leo Burnett-owned Arc
Clearblue: account was previously held by the Leo Burnett-owned Arc

The brand is operated by Swiss Precision Diagnostics, which is part-owned by Procter & Gamble. It hired Proximity after a two-month pitch process.

Valeria Consorte, the design marketing associate director at Swiss Precision Diagnostics, handled the process. The Proximity pitch team was led by its new deputy managing director and chief innovation officer, Gabrielle Moss.

The account was previously held by Arc, the Leo Burnett-owned shop. Leo Burnett Group will remain Clearblue's global ad agency.

Consorte said: "Proximity demonstrated real expertise and a passion for marketing to women in the digital space."

Mike Dodds, the Proximity chief executive, said: "This win perfectly complements a number of other brands we have that speak to women."

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published