Proximity to use car 'black box' after LeasePlan win

Proximity London will use data on fuel efficiency and car performance to deliver communications for LeasePlan UK, a leading car fleet leasing company, after being appointed to its digital account.

LeasePlan: hires Proximity
LeasePlan: hires Proximity

LeasePlan hired Proximity London as its digital partner on its eBusiness transformation, after a three-way competitive pitch.

The process started with an RFI in April this year. Previous activity was handled by a number of local agencies.

Proximity's initial brief is to manage a digital re-brand, which will start with work across channels including websites and mobile apps. Proximity will use data from in-car telematics, from the vehicle's equivalent of a plane's "black box", to transform the customer driving experience and inform communications.

LeasePlan UK is a member of LeasePlan Corporation NV Group, the largest vehicle management group in the world. The UK division operates a fleet of more than 135,000 vehicles, including 35,000 commercial vehicles.

Marie Orpen, eBusiness programme manager at LeasePlan said, "Proximity gave a great pitch, demonstrating a solid understanding of our business and opportunities. Their innovative approach and strong strategic thinking promises great things for the future."

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Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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