Vir has been creative services and operations director at Proximity for the past four years. He will lead Havas Worldwide London’s digital capability and operations across all the agency’s projects and clients.
In this newly created role, he will report into the Havas Worldwide London chief executive, Russ Lidstone.
At Proximity, Vir was a senior board member overseeing budgets, outsourcing, managing digital suppliers as well as managing the creative services department. During his time there, he was behind the integration of the agency’s on and offline processes.
Prior to Proximity, Vir was head of production at GT.
Lidstone said: "Justin is a proven force in digital operations. His arrival will strengthen our digital and integrated capabilities and build on our momentum in digital over recent years."
Vir added: "As well as working with some fantastic clients, there's a great opportunity for me to build on the strong digital capabilities [at Havas Worldwide London] and explore the creative opportunities where advertising, PR, social and digital meet."