Prudential initiates pensions UK direct review

Prudential, the financial services company, has called a review of UK direct marketing services for its pension business.

Prudential: calls direct marketing services review
Prudential: calls direct marketing services review

The Prudential procurement team is running the review. There is no incumbent as the business, mainly involving print mailing, is currently managed in-house.

A number of agencies have been approached and are submitting credentials by the end of this week, and expect to be given a brief next week.

Prudential has around seven million pensions customers in the UK, according to the company.

A spokesman for Prudential said: "We are carrying out a review in accordance with best practice, and looking around the market to see if we can freshen up our marketing. We have spoken to a number of agencies."

Prudential is a FTSE 100 company headquartered in London, with offices primarily in Europe, Asia and the US.

Its business includes managing annuities, investments, insurance and funds as well as pensions for 24 million customers worldwide.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More