PruProtect reviews creative strategy

PruProtect, the life insurance and serious illness cover arm of Prudential, is reviewing its creative marketing agencies.

PruProtect: reviews creative strategy
PruProtect: reviews creative strategy

PruProtect is running the pitch, which is still in its early stages, itself. A number of ad agencies have been contacted about the brief.

The Leeds-based interactive agency Curve works with PruProtect, as does the integrated agency Geronimo. Leagas Delaney is the incumbent for parent brand Prudential and that relationship is not affected.

Previous marketing initiatives from PruProtect, which was launched in 2007, include striking a partnership with rugby union star Jonny Wilkinson as a "vitality ambassador", to promote its programmes.

Other ambassadors include Olympic gold medallist Jessica Ennis and Sebastian Coe.

A spokeswoman for PruProtect said: "We are simply reviewing our marketing agencies at the moment, so we are exploring other agencies."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More