Psion appoints MRM London to handle integrated ad account

LONDON - Psion, the handheld computing company, has appointed MRM London to handle its pan-European integrated advertising and digital search strategy.

Psion: appoints MRM London
Psion: appoints MRM London

MRM won the business following a pitch against undisclosed agencies, and will now be responsible for developing a series of integrated campaigns that target a broad range of business audiences.

MRM London will also provide strategic search consultancy to help grow Psion's presence within the online space.

Psion is currently one of the global leaders in the development of mobile computing solutions.

Its products are sold in over 80 countries, and the company recently announced it had reached an agreement with BT that will see the telecommunications giant sell Psion mobile computers to customers in the UK, Germany and France.

Nick Eades, chief marketing officer at Psion, said: "2010 is shaping up to be an important year for Psion as we start to see the benefits of our investments in R&D and marketing, especially in our digital dialogue with customers and partners."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).