Public Health England appoints M&C Saatchi and Freuds

Public Health England (PHE) has awarded its consumer engagement PR brief to M&C Saatchi with Freuds as a sub-contractor.

10 minute shake up: Change4Life teams up with Disney to launch new campaign
10 minute shake up: Change4Life teams up with Disney to launch new campaign

The pitch was a review of PHE's current contract with Freuds, which ends in December 2014.

Freuds failed to land a place on the roster for high-value contracts awarded last year. While the agency was unable to repitch alone, according to the terms of the roster lot one agencies can partner with non-roster agencies.

The pitch was open to agencies on the "lot one" roster of integrated creative agencies appointed to the Government Procurement Service Framework. This included Abbott Mead Vickers BBDO, DLKW Lowe, Engine, Enter, Inferno, Kindred, M&C Saatchi, McCann London, Rainey Kelly Campbell Roalfe/Y&R and Ogilvy & Mather Group.

M&C Saatchi engaged Freuds as its sub-contractor. M&C Saatchi led on the pitch and the contract is let with them while Freuds will lead on the delivery of the contract.

The new contract is for two years with an option for one year's further renewal.

This article appeared on PR Week. 

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

Just published

More