The pitch was a review of PHE's current contract with Freuds, which ends in December 2014.
Freuds failed to land a place on the roster for high-value contracts awarded last year. While the agency was unable to repitch alone, according to the terms of the roster lot one agencies can partner with non-roster agencies.
The pitch was open to agencies on the "lot one" roster of integrated creative agencies appointed to the Government Procurement Service Framework. This included Abbott Mead Vickers BBDO, DLKW Lowe, Engine, Enter, Inferno, Kindred, M&C Saatchi, McCann London, Rainey Kelly Campbell Roalfe/Y&R and Ogilvy & Mather Group.
M&C Saatchi engaged Freuds as its sub-contractor. M&C Saatchi led on the pitch and the contract is let with them while Freuds will lead on the delivery of the contract.
The new contract is for two years with an option for one year's further renewal.
This article appeared on PR Week.