Public Health England reviews digital/direct

Public Health England is reviewing its digital and direct advertising, handled by OgilvyOne.

A spokesman for Public Health England confirmed that the pitch was being run through the Crown Commercial Service.

He added that the body hoped to complete the statutory review by April.

OgilvyOne was appointed to the Department of Health’s £50 million digital and direct account in 2012. This marked the first time that the government body had consolidated the business into a single agency.

After the Health and Social Care Act 2012 came into effect in 2013, OgilvyOne’s client became the newly created Public Health England body.

OgilvyOne has helped move Public Health England away from occasional bursts of activity around significant dates – such as the New Year – and towards an "always-on" approach to marketing.

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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