Public Health England reviews digital/direct

Public Health England is reviewing its digital and direct advertising, handled by OgilvyOne.

A spokesman for Public Health England confirmed that the pitch was being run through the Crown Commercial Service.

He added that the body hoped to complete the statutory review by April.

OgilvyOne was appointed to the Department of Health’s £50 million digital and direct account in 2012. This marked the first time that the government body had consolidated the business into a single agency.

After the Health and Social Care Act 2012 came into effect in 2013, OgilvyOne’s client became the newly created Public Health England body.

OgilvyOne has helped move Public Health England away from occasional bursts of activity around significant dates – such as the New Year – and towards an "always-on" approach to marketing.

SUBSCRIBE TO CAMPAIGN

Get 12 weeks for just £12

Includes weekly and quarterly print issues, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Hoverboards and Journey Buddies: the future of TfL's customer experience?
Shares0
Share

1 Hoverboards and Journey Buddies: the future of TfL's customer experience?

Marketers across a range of sectors, from charities to banking, came together to conjure up some ideas for the way the future of Transport for London's customer experience might look under their stewardship. Moshe Braun, business director at customer experience consultancy WAE, which hosted the event, examines the results.

Just published