The public reacts: people 'prefer the old' Google logo

Google has introduced a new logo, just a month after unveiling a restructure under new parent company, Alphabet. Marketing headed to Oxford Street to find out what the public think about Google's latest branding.

The public reacts: people 'prefer the old' Google logo

Although some thought that the new logo was more "modern" and "colourful", the majority of people said that they preferred the old one.

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Making media fun again: why we must free our industry from outdated models
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1 Making media fun again: why we must free our industry from outdated models

The industry needs an audience-first media revolution that balances brand and outcomes, writes Mindshare's global chief executive.

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