The public reacts: is the sugar tax necessary?

Chancellor George Osborne announced during the Budget that soft drinks firms will have to pay a levy on sugary beverages - but is this something the public wants?

The public reacts: is the sugar tax necessary?

Drinks brands hit back at the levy yesterday, claiming the levy was simplistic solution to the complex issue of childhood obesity.

Marketing took the streets to ask the public what they thought.

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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