PUBLIC SECTOR, UTILITIES AND CHARITIES 01: NSPCC - Cartoon

A cartoon child in the environment of a real house keeps "bouncing back" from his father's vicious attacks, like cartoon characters always do. Cigarette burns and heavy violence forces the cowering cartoon into further compromising positions until a final act of abuse reveals a real child lying motionless on the floor. The tagline of this hard hitting spot says it all: "Real Children Don't Bounce Back."

United Kingdom

Product/client: NSPCC

Agency: Saatchi & Saatchi

80 Charlotte St

London W1A 1AQ

UK

T: +44 20 7636 5060

F: +44 20 7637 8489

email: firstname_lastname@saatchi.co.uk

Creative Director: David Droga

Art Director: Duncan Marshall

Writer: Howard Willmott

Agency Producer: Sally-Ann Dale

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

UK

T: +44 20 7287 4060

F: +44 20 7287 4994

email: gorgeous@gorgeous.co.uk

Director: Frank Budgen

Producer: Paul Rothwell

Director of Photography: Ben Seresin

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7734 8315

email: info@mill.co.uk emmas@mill.co.uk

Editor: Paul Watts; The Quarry

Music: Jonathan Goldstein

Flame Artist: Barnsley Wood

Sound Design: Nigel Crowley;

750 MPH