PUBLIC SECTOR, UTILITIES AND CHARITIES 02: Depaul Trust - Choices

Interactive ads have, until now, been relegated to the ranks of shopping trolley items such as Chicken Tonight, so the fact that a charity has chosen to use the technology to educate viewers about the plight of the homeless is groundbreaking in itself. The ads, staring "Paul", a former resident of one of the trust's hostels in real life, charts his descent into homelessness. The viewer can choose what Paul does next by pressing a yellow or green button on their handsets.

United Kingdom

Client: Depaul Trust

Agency: Publicis

82 Baker St

London W1M 2AE

UK

T: +44 20 7935 4426

F: +44 20 7487 3317

email: kerry.o'connor@publicis.co.uk

Creative director

Jon Williams

Agency producer: Judy Ross

Art director: Damon Troth

Writer: Joanna Perry

Production company: RSA Films

42-44 Beak St

London W1R 3DA

UK

T: +44 20 7437 7426

F: +44 20 7734 4978

email: info@rsafilms.co.uk

Director: Jake Scott

Producer: Kai-Lu Hsiung

Director of photography: Mick Coulter

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

UK

T: +44 20 7287 4041

F: +44 20 7287 8393

email: andy@mill.co.uk

Editor: Jim Weedon; Peepshow

Music: Colin Smith, Simon Elms

Flame artist: Simon Holden

Sound design: Amber and 750 MPH