PUBLIC SECTOR, UTILITIES AND CHARITIES 05: Royal Marines - Tunnel

Ivan Zacharias gives us a brutal account of the Royal Marines' training programme - an ad so evocative it leaves you breathless. The viewer is dragged into a water tunnel to watch a recruit as he struggles through various stages of the course. We suffer with him, aided by the use of titles questioning where our limits would be. A clever new endline from Rainey Kelly Campbell Roalfe/Y&R "99.99 per cent need not apply" throws down the gauntlet to a tiny minority who also have the guts and stamina to make it.

United Kingdom

Product/client: Royal Marines

Agency: Rainey Kelly Campbell Roalfe/Y&R

Greater London House

Hampstead Road

London NW1 7QP

UK

T: +44 20 7404 2700

F: +44 20 7611 6011

email: kerin_purcell@uk.yr.com

Creative Directors: Mark Roalfe, Robert Campbell

Copywriter: Brian Cooper

Art Director: Jason Stewart

Agency Producer: Barbara Simons

Production company: Stink

87 Lancaster Road

London W11 1QQ

UK

T: +44 20 7908 9400

F: +44 20 7908 9500

email: info@stinkprods.com

Director: Ivan Zacharias

Producer: Nick Landon

Director of Photography: Jan Velicky

Post-production company: The Moving Picture Company

127-133 Wardour Street

London W1V 4NL

UK

T: +44 207 434 3100

email: mailbox@moving-picture.com

Editor: Filip Malasek

Flame Artist: Christophe; MPC

Sound Design: Rowan; Scramble

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