Public urged to identify signs of modern day slavery in Home Office ad

The public are being urged to identify the signs of modern day slavery and report it by calling a new national helpline, part of a Home Office campaign running until October.

The 30-second TV spot depicts people in Britain who have been forced into prostitution, domestic servitude and agricultural slave labour. It opens with a slave being beaten and a vulnerable young woman in a squalid brothel. Later shots reveal that the abuse is happening in the UK, and ad ends with the tagline "Slavery is closer than you think". 

Activity also includes online and poster awareness campaigns and a website, www.modernslavery.co.uk, will be launched with the aim of educating the signs of 21st century slavery.

Brand: The Home Office 

Agency: Rainey Kelly Campbell Roalfe/Y&R

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More