Public View - BBC 'Wimbledon trail' by Red Bee Media

LONDON - Red Bee Media is getting in the mood for Wimbledon in a new ad for the BBC - but what do the public think of it?

Watch the video to find out.

Watch the original ad: BBC 'Wimbledon trail' by Red Bee Media

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Brands that forge an emotional tie are best protected from copycats
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1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

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